Mass communication & extension


Program: B.Sc. Mass Communication & Extension
Mass Communication and Extension is a program designed to create an understanding of developmental mechanism for changing the mind and action of people to attain community development through skills and processes in the areas of mass media and mass communication.
Duration :3 years.
Eligibility :HSC in Home Science / Science / Arts / Commerce
The course will enable the students to:
  • Be sensitized about the issues related to society, environment, health, and education.
  • Get trained in the various mass media skills and processes linked to Photography, Sound Reproduction, Film making, Advertising and the like.
  • Apply the knowledge of extension and mass communication in mainstream and alternative media to bring about social change and reach to the unreached.
  • Critically evaluate the nature and content of mass media for creating innovative and effective communication.
This Course May Be The Right Choice For Those Who
  • Find it interesting to observe and understand the sociological concepts.
  • Wish to explore ways to communicate creatively.
  • Are innovative in communicating with the society for their development.
  • Like to work with people
Professional Opportunities:
  • Event Manager, Public Relations officer, Client Service manager in Advertising agency.
  • Production House- as assistant director, scriptwriter, cinematographer, photographer, actor.
  • Sound engineer and designer.
  • Photojournalist, journalist, graphic designer. – Program Officer/Community Development officer, Extension Education Departments of Government of India.
  • Project-in-charge, in the Department of Corporate Social Responsibility in corporate houses.
  • Community Development officer in Non Governmental Organizations
  • Entrepreneur in the area of Mass Communication and Extension Education viz. freelance photographer, graphic designer, content developer.
Opportunities For Further education :
  • MSc. in Extension Education
  • M.A. in Journalism and Mass Communication
  • Masters in Educational Technology
  • PG Diploma in Journalism, Script writing, Video production,
  • Advertising, Public Relations, Event Management
  • MSW in Social Work