Mass Communication and Extension is a program designed to create an understanding of developmental mechanisms for changing the mind and action of people to attain community development through skills and processes in the areas of mass communication and extension education.
Duration :3 years
Eligibility :HSc in Home Science / Science / Arts / Commerce
Objective of the Program:
To sensitize students about the issues related to society, environment, health, and education.
To train students in the various mass media skills and processes linked to Photography, Sound Reproduction, Film making, Advertising and the like.
To apply the knowledge of extension education and mass communication in mainstream and alternative media to bring about social change and reach to the unreached.
To develop skills to critically evaluate the nature and content of mass media for creating innovative and effective communication.
This program may be the right choice for those who:
Find it interesting to observe and understand the sociological concepts.
Wish to explore ways to communicate creatively.
Are innovative in communicating with the society for their development.
Like to seek career options in Media and Development sector
Event Manager, Public Relations officer, Client Service manager in Advertising agency.
Production House- as assistant director, scriptwriter, cinematographer, photographer, actor.
Sound engineer and designer.
Photojournalist, journalist, graphic designer.
Program Officer/Community Development officer, Extension Education Departments of Government of India.
Project-in-charge, in the Department of Corporate Social Responsibility in corporate houses.
Community Development officer in Non-Governmental Organizations
Entrepreneur in the area of Mass Communication and Extension Education viz. freelance photographer, graphic designer, content developer.
Opportunities for further education :
MSc. in Extension Education
M.A. in Journalism and Mass Communication
Masters in Educational Technology
PG Diploma in Journalism, Script writing, Video production, Advertising, Public Relations, Event Management
MSW in Social Work
SIR VITHALDAS THACKERSEY COLLEGE OF HOME SCIENCE (AUTONOMOUS)
Program: B.Sc.in Mass Communication and Extension – Honors / Regular
Communicative English (4 + 0)
Environmental Studies (4 + 0)
Nutrition for Health Promotion (4+0) OR Fundamentals of Bakery (0+4)
Fashion Craft (0 + 4) OR Fundamentals of Fashion (4+0)
Fundamentals of Communication(0+4)
Consumer Education and Financial Literacy (4+0) OR Travel Arrangements and Formalities (4+0)
Personal and Professional Relationships in Adulthood (4+0) OR Marriage and Parenting(4+0)
Functional English OR Advanced English (4+ 0) OR Science for Life (4 + 0)
Contemporary Social Issues (4+0)
Fundamentals of Photography (0+4)
Gender Studies (2+0)
Foreign Language (0+2) OR Media and Information Literacy (0+2)
Extension Education (4+0)
Computer Application in Mass Communication and Extension (0+4)
Leadership Development (4+0)
Media Studies (4 +0 )
Research Methods in Mass Communication and Extension (4+0) *Only for Honors
Public Relations (4+0)
Sound for Media (4+4)
Marketing and Advertising (4 +0 )
Writing for Print Media (0+4)
Brand Building (0+4)*Only for Honors
Sustainable Development (4+0)
Corporate Social Responsibility (4+0)
Entrepreneurship Development (0+4)
Programme Planning and Evaluation (4+0)
8 credits for Regular
Only for Honors
Video Production (0+4)
Content Development for Broadcast Media (0+4)
Event Management (0+4)
Community Outreach Program (0+6)
Research and Trends in Mass Communication and Extension Education (0+2)